Our transfer-friendly program lets you bring in up to 60 transfer credits from prior coursework or professional experience. This means you can graduate faster without sacrificing the quality of your education. Learn more about our transfer pathways.
Perfect the Tech Behind Modern Marketing
Position yourself as a professional connector between digital strategy, data, user journey, and the technology systems that power modern marketing. UW-Stout Polytechnic's 100% online Bachelor of Science (B.S.) in Digital Marketing Technology will prepare you to design, build, and optimize the digital systems behind today's leading businesses. Learn to manage the entire digital marketing technology ecosystem—from campaign, email, social media, and advertising platforms to analytics and business intelligence, SEO, CRM/CMS management, web technologies, content, automation, and AI.
The online B.S. Digital Marketing Technology program is perfect for:
- Working professionals moving into digital or technology-enabled marketing roles
- Associate degree graduates looking to transfer into a MarTech-focused bachelor’s program
- Military learners completing a degree from anywhere in the world
- Career changers seeking a path at the intersection of marketing, technology, data, and digital systems
100% of Graduates Are Employed or Continuing Education Within 6 Months
Career-Defining MarTech Curriculum
With online courses designed around remote hands-on applied lessons and project-based learning, you won't just study digital marketing. You'll build it. Develop in-demand skills in marketing campaign automation and workflows, SEO/SEM strategy, analytics and data interpretation, AI-powered marketing tools, and UX digital experiences using the same tools they use in industry. From your first class, you'll put your knowledge and creativity to the test while taking classes in:
- Marketing Analytics
- Marketing Automation & CRM
- SEO/SEM Strategy
- UX Content & Digital Experience
- Digital Campaign Measurement
- AI Tools for Marketing
- Web Content & CMS
- Digital Strategy & Planning
Program Overview
Related Minors
The online B.S. Digital Marketing Technology program pairs well with specialized minors, offered fully online, that help you build a personalized, career-defining skill set. Minor courses can often be used to fulfill electives or complementary study areas.
Earn a Professional Certificate While Fulfilling Your Degree Requirements
Transfer-Friendly Program
100% Online: Complete Your Degree at Your Own Pace and Schedule
What Makes Digital Marketing Technology Unique at UW-Stout Polytechnic
- Career-Defining Curriculum in marketing, data, content, UX, automation, and AI shaped by employer feedback and an industry Program Advisory Committee.
- Portfolio-First Approach with real digital builds, dashboards, prototypes, websites, and system configurations.
- Project-Based Learning embedded in nearly every course to make sure you do more on day one.
- Labs & Industry-Aligned Software to take you beyond books and ground your education in the real world.
- Transfer & Military Student-Friendly support to maximize your transferrable credits and streamline your path to degree completion.
- Maximum Flexibility to complete your online coursework when it fits your schedule while still meeting weekly milestones.
Use the Request Information form to receive a program summary and learn more about the Bachelor of Science degree in Digital Marketing Technology.
Request Information
Earn Credit for Prior Learning
Some required credits for this program can be earned through academic testing, portfolio submission, or a demonstration of competency. Learn more by reviewing the program-specific details on our Credit for Prior Learning page.
Industry-Experienced Faculty Instruction
Forget TA-taught classes and 200-person lectures. Building close relationships with our industry-experienced and academically accomplished digital marketing faculty will play a key role in your polytechnic education and your career. Learn more about your future instructors!
Master Industry-Aligned Applications & Technology
Train on the latest industry-relevant marketing technologies and enter the workforce with proof you can do more.
- Campaign, CRM & Marketing Automation: Salesforce Marketing Cloud and Salesforce CRM; Email CMS platforms (Mailchimp); Social marketing solutions (LinkedIn, Spotify, etc.)
- Web Development & Interactive Technologies: Bootstrap, JavaScript/jQuery, HTML, CSS, PHP, SQL/MySQL, Code editors (Visual Studio Code, Adobe Dreamweaver), CMS systems (WordPress, Wix), Web hosting/control panels, FTP/SFTP software
- Digital Content Development: Adobe Creative Cloud, Canva, and other digital content tools
- Analytics, Business Intelligence & SEO: Google Analytics, Power BI, and Tableau for multichannel analytics and data visualization; industry-standard SEO tools for keyword research and search performance
- AI Productivity Tools: ChatGPT, Microsoft Copilot, AI features built into marketing platforms, and other AI-enabled marketing tools
Digital Marketing Simulations
Before you step into the business world, learn the impact of real-world decisions in real time using Stukent Simternships, an interactive marketing environment designed to teach digital marketing concepts and decision-making in simulated scenarios.
$51K Average Starting Salary of Digital Marketing Technology Graduates
Graduate Ready to Address Tomorrow's Digital Marketing Challenges
Each year, Stout digital marketing graduates are among the most sought-after hires to enter the workforce, routinely beating out applicants for coveted marketing, communication, and strategist positions with major employers across a wide range of industries. Why? Everything you learn at Stout enhances the skills you'll use on day one of your career. Where others list their education, you’ll be able to identify your experience.
Select Recent Employers
- 3 Bridge Solutions, LLC
- Collective Measures
- Cuneo Advertising
- Design Wizards
- Digital Industry Group
- Full Compass Systems
- iHeartMedia
- Lawinger Consulting Inc.
- Nagios Enterprises, LLC
- Pearson
- Production Paradise
- Royal Printing
- Star Tribune Media Company
- Thomson Reuters
- Top Floor
- Uproer
Is the online B.S. Digital Marketing Technology program fully online?
Yes. The online B.S. Digital Marketing Technology program is designed to be completed 100% online with no on-campus requirement.
How flexible is the digital marketing technology program's online format?
Courses are primarily asynchronous, allowing you to complete work on your schedule within weekly deadlines. This format is ideal for working adults and military students.
Can I transfer credits into the B.S. Digital Marketing Technology from another college?
Yes. DMT Online is highly transfer friendly and has multiple articulation agreements with Wisconsin technical colleges for students who have completed A.A.S. degrees in Marketing or Digital Marketing. Your credits will be evaluated to maximize transfer where possible, helping you finish your degree sooner.
Is this program a good fit for military learners?
Absolutely. The program’s flexibility, online deliver, and advising support make it a strong option for active-duty, reserve, and veteran students.
Do I need a technical background?
No. You’ll build your technical and analytical skills through guided, applied coursework. Many online students are changing careers into technology-enabled business roles.
How long does it take to finish the online B.S. Digital Marketing Technology program?
The timeline varies based on your transfer credits and pace. Most full-time online students finish in 2–3 years, while part-time students typically finish in 3–4 years. Students with an Associate of Science degree or substantial transfer credit often finish much faster thanks to UW-Stout Polytechnic’s transfer-friendly pathways.
Can I complete the program part time or full time?
Yes. You can take courses full time for faster completion or part time to balance work, life, and school. Most courses are asynchronous, so you can fit coursework into your weekly schedule while maintaining professional and personal commitments.
What are the differences between the B.S. Digital Marketing Technology and B.S. Business Information Technology degrees?
Both programs blend business and technology, but they prepare you for very different kinds of roles.
B.S. Digital Marketing Technology (Marketing Technology)
Focus: The technologies and data that power modern marketing and customer experiences.
Program Identity: The tech behind modern marketing
- Focus: Digital marketing systems, data-driven campaigns, and customer experience technologies
- Core Skills: CRM, marketing analytics, automation, SEO/SEM, UX content, AI tools for marketing, digital campaign optimization
- Ideal Student: Creative + analytical thinkers who enjoy digital platforms, content, data, and customer experience
- Primary Tools: Google Analytics, marketing automation platforms, CRM systems, CMS platforms, SEO/SEM tools, AI-powered marketing tools
- Common Careers: Digital Marketing Analyst, CRM Specialist, Marketing Automation Specialist, SEO/SEM Strategist, UX Content/Digital Experience Specialist
- Industry Growth: Marketing analyst and specialist jobs are projected to grow 7% from 2025 to 2035, much faster than average (BLS).
B.S. Business Information Technology (BIT)
Focus: The systems and data that run organizations.
Program Identity: The systems behind modern business
- Focus: Business systems, processes, data, and project management
- Core Skills: Systems analysis, business analysis, enterprise systems (e.g., CRM, BI), BI dashboards, process improvement, IT–business alignment, emerging technology
- Ideal Student: Problem-solvers who enjoy improving systems, analyzing data, and optimizing how organizations work
- Primary Tools: BI tools, process modeling software, project management systems, enterprise platforms
- Common Careers: Business Analyst, Systems Analyst, Project Manager, Operations/Process Analyst, IT–Business Liaison
- Industry Growth: High demand across business, IT, healthcare, manufacturing, government, and consulting
Application
To apply to this degree program, you need to apply to UW-Stout Polytechnic.
Financial Aid
Students who are attending another institution, but are planning to receive their degree from UW-Stout Polytechnic, may be eligible to receive aid from UW‐Stout Polytechnic. In these cases, UW‐Stout Polytechnic is considered the Home Institution and the other campus is considered the Visiting Institution.
Transfer Students
Upon the completion of the program at UW-Stout Polytechnic, a digital marketing technology graduate will be able to:
- Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
- Develop web applications utilizing industry standard markup, protocols, and languages.
- Demonstrate and employ the use of data to support dynamic user interaction with digital content.
- Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
- Design and implement information and navigation plans using the principles of information architecture.
- Analyze, implement and evaluate outward facing communication systems and their usage.
- Employ and evaluate processes related to user analysis, design, development, and implementation.
- Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
- Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.
Advisory Committee Members
| First Name | Last Name | Title | Organization |
|---|---|---|---|
| Chelsea | Alvarez | Business Owner; Student | Chelsea Lynn Designs |
| Camille | Banger | Assistant Professor / Program Director | UW-Stout |
| Bryan | Barts | Director, Career Services | UW-Stout |
| Maggie | Conway | Director, Internship Development | Northwestern Mutual |
| Abby | Fawcett | Digital Marketing Professional | Thomson Reuters |
| Daniel | Freedman | Dean, CSTEMM | UW-Stout |
| Kristal | Gerdes | Professor; Chair, Hospitality & Technology Innovation Department | UW-Stout |
| Karen | Hager | Senior Marketing Manager, Activation | Bobcat Company |
| Bethany | Henthorn | Manager, Co-op Education & Internship Program | UW-Stout |
| Alissa | Lindholm | Marketing & Events Manager | The Mabel Tainter |
| Ana | Maupin | Student | UW-Stout |
| Daryl | McNutt | Owner | New Moon Ski & Bike |
| Pat | Meuers | Vice President, Web Delivery-Digital Solutions | FindLaw |
| Reese | Millam | Administrative Assistant II | UW-Stout |
| Dale | Mord | Owner | Rogue Productions |
| McKenzie | Munsion | Supervisor | John Roberts |
| Oscar | Ocampo-Tavera | Senior Lecturer | UW-Stout |
| Christie | Pitzer | Lecturer | UW-Stout |
| Juan | Ramirez | Regional Recruiter | Fastenal |
| Laura | Reisinger | Associate Professor | UW-Stout |
| Greg | Rettler | Ecommerce & Digital Marketing | Armor Animal Health |
| Jonathan | Robinson | Quality Assurance Testing Engineer | JAMF |
| Aliyah | Sherman ('24) | Graduate Student | Trinity College Dublin |
| Renee | Surdick | Associate Dean, CSTEMM | UW-Stout |
| Tony | Tellijohn | Managing Partner; President | Akton Interactive, MNSearch |
| Abby | Tengwall | Career Services | UW-Stout |
| Kevin | Tharp | Professor | UW-Stout |
| Kate | Travis | Digital Marketer | Collegis Education |
| Pam | Vaver | Advisor, Sales & Marketing Minor | UW-Stout |
| Darren | Ward | Director of Admissions | UW-Stout |
| Cheyenne | Wood | Marketing Strategizer | Big Dot of Happiness |
| Amanda | Zastrow | Adult & Student Services Coordinator, Stout Online | UW-Stout |
Customized Tuition & Fees
UW-Stout Polytechnic degree programs using the all-inclusive customized instruction model are designed with the adult learner in mind. Other universities will present costs and value differently, so make sure you're comparing apples to apples. If you're comparing UW-Stout Polytechnic's online degree customized instruction (CI) tuition to our competitors, keep in mind:
- Customized instruction tuition rate includes the textbook rental fee.
- There are no additional or hidden university-based semester or technology fees.
- Students in customized instruction programs pay the same rate of tuition regardless of where you live.
More Value for Your Money
Customized Instruction also provides:
- Program Director/Coordinator: Faculty with academic and industry expertise.
- Student Services Advisor: One point of contact, providing dedicated support throughout your degree program.
- Course Sequences & Matrices: Plan ahead with clear program outlines so you know what courses are offered when.
- Stackable Courses & Programs: Many of our courses and certificates can be applied to our degree programs.
- Flexibility: Courses are designed to offer the flexibility and convenience working professionals need to get ahead in their careers without sacrificing their current income and responsibilities.